Skip to main content

Los Angeles Property Management Blog

Referral Partnerships: Strengthening Relationships between Agents and Property Managers

Referral Partnerships: Strengthening Relationships between Agents and Property Managers

The experienced team members at Bell Properties can handle both sales and leasing, and most of us focus our experience and knowledge on leasing, managing, and maintaining investment properties for a diverse and satisfied portfolio of owners and investors who trust us with their assets. We often provide advice and information to investors before they buy a new property, but we know that our real strength lies in the rental market and its impact on what you earn as an investor. 

This experience positions us as an excellent partner for real estate agents who are looking for property management help for their clients. 

When Realtors and Los Angeles property managers come together in a referral partnership, everyone benefits, especially the property owner who is trying to maximize what’s earned with an investment property in a competitive and often unpredictable market. 

Relationships are important to us. If a Realtor refers one of their clients to us for property management, we pay a referral fee, but that fee is not nearly as meaningful as the partnerships that are established. Both real estate agents and property managers work in relationship-based businesses. We know how important it is to establish trust and deliver outstanding customer service. We can do that for each other and for each other’s clients.

Let’s talk about referral partnerships and how agents and property managers can work together to create better outcomes for our mutual clients - property owners and investors. 

The Benefits of Los Angeles Property Management for Your Real Estate Business

Why would you need a partnership with a property manager if you’re a successful real estate agent? 

The sales market is likely keeping you pretty busy, especially in Los Angeles.  

But, not every property is ready to be sold. Not every client will be willing to give up their asset. There are plenty of good reasons to wait. 

  • Maybe a real estate client is hoping to rent out their home instead of selling it right now. 

  • Maybe a family member will need to live in it eventually, so they don’t want to give it up.

  • It’s possible a client is relocating temporarily and they’ll want to move back into their home after a few years. 

  • Perhaps they are interested in becoming real estate investors and renting out the home they currently own is easier than buying a new property. 

These are just a few of the most common reasons that a real estate agent might want to reach out to a local property manager. When you have a client who is leaving or avoiding the sales market, renting out a property can offer them a fantastic alternative that delivers monthly rental income and ongoing long-term ROI. A rental property is a valuable, tangible asset that will continue to appreciate in value while tenants pay down the rent. 

If you’re a Realtor who is turning a client over to a property manager so that home can be rented, it does not mean you’ll be losing a client. In fact, it makes it more likely that you’ll keep your client. 

By referring them to a property manager you trust, you’ll demonstrate even more value with the strength of your professional network. They’ll be pleased at the success of the experience renting out their home, and you’ll look like a treasure for making this recommendation. 

Benefits to Real Estate and Property Management Partnerships

How can this type of professional partnership help you? There are several advantages, and we’re highlighting just a few of them right here. 

  • Real Estate Agents Can Retain their Best Clients

You can’t build a successful real estate business without a great relationship with your clients. The right property management partner will help you with client retention. Referring a client to us doesn’t mean your relationship with them is ending. We’ll do the opposite; we’ll make sure your relationship grows

Count on us to handle the leasing, management, and maintenance of your client’s property while it’s a rental home, and then when that client decides to sell the property, we’ll direct them back to you for the real estate transaction.

Bell Properties wouldn’t be as successful as we are with our referral program if we were in the business of stealing clients from trusted Realtors. That’s not our goal. 

Trust is hard - we get it. We’ve seen plenty of property management companies who also do real estate promise their partners that they won’t steal their business. And then, they do. That’s not a risk with us. Our focus is 100 percent on the management of investment properties. We’ll help your clients buy a property that will rent well, but we aren’t the real estate agent they need.

  • Property Management in Los Angeles Protects Your Reputation

Reputation matters. As property managers, we know that word of mouth and referrals lead a lot of clients our way. As an agent, you have the same need for a solid and trustworthy reputation. 

When you hand your best customers over to a professional property manager when they rent out their homes, you’re protecting your reputation by introducing a partnership that’s going to make them more money on their property. 

You have spent a lot of time building your excellent reputation. Don’t risk that by recommending a property manager who isn’t the best. Look for a company like ours, who will keep your clients happy and reflect positively on the moves you made to help your client succeed. 

Do What You Do Best: Real Estate. We’ll Do What We Do Best: Property Management

Rental property owners quickly realize that when they have a great real estate agent working with a great property management company, they’re setting themselves up for the best possible chances of success. Two experienced professionals are working together on behalf of your investment to ensure you earn money in the short term and the long term. 

Whether you’re a real estate agent or an independent landlord who has tried managing on their own, you understand the nuance that goes into leasing and management. The property management business is a lot different from the real estate sales business. There are different rules, requirements, laws, and best practices. There’s a lot to juggle. Even finding a tenant and marketing your home as a rental requires technology, an understanding of fair housing laws, and a system for showing the property and screening interested applicants. 

When property owners tell their Realtor that they’d like to rent your property out for a year or two, you want them to have access to the best property management company in the area. They’ll know you care about them and their experience, even if they’re not going to sell the home for you right now. 

A good property manager will understand how to ensure a rental property is safe and habitable for tenants. We can provide expert advice on fair housing laws, state and local ordinances, and insurance requirements. We know what the security deposit laws are and how the eviction process needs to be handled. 

This expertise protects you and your client against expensive legal errors that are all too common. 

Liability is kept to a minimum and your investment is well-protected. We are extremely rigorous when it comes to:

  • Tenant screening

  • Lease enforcement

  • Inspections

  • Preventative maintenance

  • Holding tenants accountable

  • Preventing damage and neglect

All of the vendors and contractors we work with to maintain your client’s property are licensed and insured. We don’t place tenants who cannot demonstrate stable income, solid financials, and a rental history that includes on-time payments. We’ll also conduct thorough inspections before a tenant moves in and after the tenant moves out, to effectively document the condition of the property before and after the lease period. 

Property managers think and work differently than real estate agents when it comes to property. That’s why we’re so focused on the property management part of real estate transactions. We know that real estate agents are very good at what they do, and we know that property management is what we do best. 

Agent Referral Program through Bell Properties 

Through our agent referral program, the agents who come to us can expect that we’ll give the same level of care and attention that they would give to their own clients. We focus on having a full service property management solution that takes care of the property start to finish. This means that when you start working with your client again, the home will be in as good condition or in even better condition than when you left it with us.

We make a pledge to our clients and the agents who trust us with their clients. That pledge is to maintain the property and provide the best possible support to your client and smoothly transition them back to you once they are ready to sell. As property management specialists we only focus on property management and will never take your client away from you.

Contact Property ManagerWe are your resource in property management.

Let’s talk about it. Contact us at Bell Properties to discuss a potential partnership.